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The Difference Between Internet Marketing and Digital Marketing?
After we learned how to do marketing and promotions with the help of internet and digital media, we found out unbelievably faster means to reach out the potential and prospective clients in the most cost effective manner. The implementation of marketing ideas, when done through digital media, is called digital marketing. The main difference between internet marketing and digital marketing is the use of the real time live internet.
To implement the internet marketing ideas and technologies, you will need a live internet connection.
For digital marketing, any kind of digital channel can be used. Your Smartphone, computer, tablet, game consoles, are types of electronic devices that a marketer can use to reach the target consumers.
On the other hand, internet marketing, especially, uses internet to channelize the marketing efforts. Its a part of digital marketing.
Digital marketing is not limited to the use of internet. For example, a new promotional offer can be sent to the consumers through sms, or mobile applications.
While in case of internet marketing, a website, an email address, accounts with social media sites, etc will be required. And all these will not work without a real time live internet connection.
Business owners with a substantial marketing budget can invest in marketing through radio and television. But for the small businesses, or start ups, bearing such a huge intial investment becomes too risky. Internet marketing offers very cost effective brand development tools. With the help of those methods, a businessman take its newly formed brand to a vast number of audience residing in different corners of the world.
So, small business owners should understand the basic difference between digital marketing and internet marketing approach and utilize them appropriately. As both of them are related, you can try to find out ways to use them simultaneously.
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